Led end-to-end creative and motion for Strava's flagship annual campaign. Defined the design system, integrated Rive for interactive motion, and built personalized experiences for millions of athletes across 14 languages.
TIMELINE:
3 MONTHS
ROLE:
CREATIVE DIRECTION
& MOTION LEAD
CREATIVE SYSTEM
Built on the subscription rebrand visual system I developed, the design language emphasizes a premium feel for Strava's subscriber-only experience. The system flexes across product and marketing touchpoints, working globally while maintaining brand consistency.
PRODUCT EXPERIENCE
Year in Sport lives throughout the product, from contextual entry points when motivation is highest to the animated story experience. Each vignette adapts to the athlete's year, making millions of unique experiences feel crafted for one.
RIVE INTEGRATION
Integrated Rive into Strava's platform for the first time in 2024, enabling interactive, data-driven animations with smaller file sizes and better performance. Worked closely with engineering to build the infrastructure and establish workflows between design and development.
IMPACT / STATS